Brand identity emphasizing connectivity and innovation developed for high-speed transportation company, Texas Central.
The Texas Central brand showcases Texas as a modern landscape. It is contemporary, vibrant and magnifies the progressive, urban aspects of Texas that often goes unrecognized.
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A brand guideline is provided to ensure the Texas Central brand retains its integrity and maintains an optimum performance across its many different platforms and applications.
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A well defined typographic system enables the identity to be adaptable, responsive and open, allowing for cohesion among a wide variety of functions and implementations.
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The logo was drawn to thrive at various scales, creating a visual impact that is clean and recognizable on small digital platforms while remaining effective large-scale in the physical world.
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While digital and print collateral are significant mediums in which the Texas Central brand is delivered, the identity system is versatile enough to be utilized in any way, such as promotional materials, uniforms, way-finding and even the train itself.
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