Brand strategy, visual identity, website, and storytelling video for a prison reform non-profit.
The Transformational Prison Project provides a space for victims of violent crime and those incarcerated to move towards a place of healing.
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Director of TPP Karen Lischinsky and actress and activist Allison Williams advocate for a system that is reparative and empathetic to those vulnerable to trauma, rather than punitive.
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The brand identity strikes a balance between acknowledging the difficulty and seriousness of confronting trauma while reaffirming that there is space for hope and ways to move forward.
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Storytelling tools developed for the organization such as their website and social media accounts provide online avenues to broadcast their mission and ultimately obtain more donors.
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In addition to broadening the group's online presence, many applications of the brand were engineered to help future fundraising campaigns.
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